Click back to 1998. In direct rebellion to the soul-less, intimidating "super-salon" of the 1990's, top NY editorial hairstylist Melanie Shelley was quietly plotting a salon of her own: one that looked - and acted - very different from the rest of the big names. Shelley envisioned two salons with one entrance, featuring a pink, sparkly 1940’s women's beauty shop on one side, and a dark wood, porcelain-sinked, 1940's men's barber shop on the other. Both sides would bring back friendly, old fashioned customer service, yet feature young, modern stylists doing editorial-level hair.